There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die.Read more

When was the last time you went more than a few hours without checking your phone for notifications? Whether it's a message from Whatsapp, our favorite brand’s latest tweet or breaking news from our favorite digital newspaper, we always want to make ...Read more

The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of t...Read more

We’ve all heard of the marketing trend in video, which has been gaining prominence in digital marketing. The video marketing trend in past years has been simply phenomenal. To get an idea, let’s try something, a visualization. I’d like you to close y...Read more

Currently firms dedicate 36% of their marketing budget on content related strategies.  53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your ti...Read more

Marketing Automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers.Read more

To be able to reach out to your potential clients, the first challenge is to find them. There are 2.8 billion people all over the world using social media, but the majority of them limit themselves to just one or two networks. Which is what makes it ...Read more

Today we are going to take a short look at an essential that cannot be missing in your online strategy: SEO.Read more

Not too long ago, marketers had to come up with huge campaigns to effectively deliver a message that would entice potential buyers into action, thus creating sales or conversions. Now there are workarounds in the industry like digital marketing autom...Read more

The realm of digital marketing is always changing and expanding at a rapid pace. As a result of this, both companies and individuals are looking for new and exciting ways to gain a larger presence on the internet through content related websites as w...Read more