Chantal India

Social Ads Strategist at Cyberclick
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Recent Posts

Applying Big Data to this years' Christmas Campaigns

Posted by Chantal India on Dec 6, 2017 1:00:00 PM

The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of taking advantage of tech and big data.

Christmas brings with it the holiday shopping frenzy and puts traditional brick and mortar stores to the test. To reap the complete benefits of the season requires operational control across all aspects of the business. Applying big data to digital marketing enables such control, placing it at your fingertips.

Tags: online advertising, Digital Advertising

Top 10 video marketing trends for 2018

Posted by Chantal India on Nov 8, 2017 1:00:00 PM

We’ve all heard of the importance video marketing has been gaining in our sector. The video boom in past years has been simply phenomenal. To get an idea, let’s try something, a visualization. I’d like you to close your eyes and imagine the number of videos circulating over the internet in just one second. Ready? Now try to guess how long it would take you to watch all those videos you’ve just imagined.

Overwhelming? According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.

As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand.


Tags: 2018, Video Marketing

2018 Guide to Content Marketing

Posted by Chantal India on Nov 1, 2017 10:00:00 AM

Currently firms dedicate 36% of their marketing budget on content related strategies.  53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your time.

Content marketing is clearly not just another hype. Rather, it’s a concept that has been evolving over time, allowing itself to be shaped by the digital marketing ecosystem over the past years.  

To start this 2018 guide, I’d like to recap for you what content marketing really means. I’ll then go deeper into the matter,  delving into what the world of content marketing can bring to us, explaining the best methods of implementation, and a case study on best practices when working with influencers.

Let’s begin.


Tags: Content Marketing, 2018

3 ways to personalize communication with your clients using marketing automation

Posted by Chantal India on May 19, 2017 2:00:00 PM

Marketing Automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers.

Tags: Online Marketing & Digital Marketing

Where to find your audience on the 7 most important social networks

Posted by Chantal India on May 3, 2017 2:00:00 PM

To be able to reach out to your potential clients, the first challenge is to find them. There are 2.8 billion people all over the world using social media, but the majority of them limit themselves to just one or two networks. Which is what makes it so vital to know what audiences are on which social networks, allowing you to focus your investment on those that will give you the best results. And thanks to this data, it couldn’t be easier!

Tags: Redes Sociales & Social Ads

What is SEO, how search engines work and why its so important

Posted by Chantal India on Jan 25, 2017 2:00:00 PM

Today we are going to take a short look at an essential that cannot be missing in your online strategy: SEO.

Tags: SEO & SEM

Why and how to optimize your mobile marketing strategy this holiday season!

Posted by Chantal India on Dec 20, 2016 2:00:00 PM

When well planned out, the holiday season can be a great drive for your business. We won’t deny it’s hard: most companies are competing for their consumer’s attention during this season, meaning you need to be unique and original to stand out from the crowd.

Tags: App Marketing & Publicidad Móvil

The top 5 travel marketing trends to succeed in 2017

Posted by Chantal India on Oct 25, 2016 2:00:00 PM

Time seems to be flying by at the speed of light, and every day there are new technologies, gadgets and tools being launched. The trouble is, most of them seem to go just as quickly as they came, leaving us with a bit of a dilemma: Which ones are here to stay, and which are just a hype that will have been forgotten about by the end of the week? With 2017 just around the corner, and those Marketing Plans to be set and defined, we need to know which of these digital marketing trends are worth investing in in 2017 and how we can apply them to marketing in the travel industry.

Tags: Online Marketing & Digital Marketing

The best social media channels for travel marketing

Posted by Chantal India on Oct 5, 2016 2:00:00 PM

When was the last time you went more than a few hours without checking your phone for notifications? Whether it's a message from Whatsapp, our favorite brand’s latest tweet or breaking news from our favorite digital newspaper, we always want to make sure we are not missing out on a single thing that’s going out there in that big, wide world.

Tags: Social Marketing, Social Networks

To Automate or Not To Automate: When You Should and Shouldn’t Use Digital Marketing Automation

Posted by Chantal India on Aug 23, 2016 2:00:00 PM

Not too long ago, marketers had to come up with huge campaigns to effectively deliver a message that would entice potential buyers into action, thus creating sales or conversions. Now there are workarounds in the industry like digital marketing automation that require less work and have changed the entire future of digital marketing. The concept started out as an effective email marketing tool but has since transitioned into an effective tool to automate repetitive tasks, reduce human error, manage complexities like measuring and optimizing marketing efforts. Basically, you don’t have to spend hours sifting through resumes trying to find the one-stop shop marketer who can effectively deliver your marketing campaign to all of the different platforms in today’s world, as digital marketing automation software can now make up the skill gaps needed.

Tags: Online Marketing & Digital Marketing

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