English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Alba Fraile

Licenciada en Publicidad y RRPP por la Universidad de Barcelona y Project Manager certificada por McGill University en Montreal, Canadá. Experiencia en Marketing digital, comunicación y creación de contenidos a nivel internacional. Fundadora de la empresa Margot Blanxart.

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Tags: Online Marketing & Digital Marketing, Digital Marketing By Alba Fraile, on 10 Jan 2019

What is Viral Marketing? Advantages and Examples

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more

Tags: Twitter By Alba Fraile, on 07 Jun 2018

KPIs to measure Twitter ROI. Examples and Tools

If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec...Read more

Tags: Redes Sociales & Social Ads By Alba Fraile, on 19 Apr 2017

Which type of Facebook Ads campaign to choose based on your marketing goals

Over the past years, Facebook Ads has evolved into an extremely powerful tool for advertisers. There are so many options and features that you are sure to find one that will fit your marketing goals perfectly… but it can also be hard to choose, and q...Read more

Tags: Redes Sociales & Social Ads By Alba Fraile, on 10 Apr 2017

Snapchat vs. Instagram: Where to invest your digital marketing budget?

The advertising world is full of opportunities to promote your brand… but on the other hand, unfortunately, budgets and resources tend to be quite limited, forcing us to focus our efforts on just a few of all the available platforms.Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 22 Dec 2016

How to measure your Account Based Marketing ROI

Has your company decided to invest in Account Based Marketing in 2017? Well done! ABM promises to be one of the most effective and profitable ways to market to the B2B sector. Like any tool, however, (and especially for new tools in your plan), you n...Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 26 Oct 2016

The Complete Digital Marketing Guide for 2017

 Most digital marketing departments, during the last trimester of the year, face the challenge of planning their digital marketing strategies for 2017, but to they have all the information they need about new trends and platforms? The Complete Digita...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 13 Sep 2016

The 5 most disastrous app marketing mistakes

It’s official: the smartphone has completely and forever changed our consumption habits as we know them. In just a few years, smartphones have managed to become our favorite device for reading the news, communicate with each other, socialize, surf th...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 07 Sep 2016

Getting App Indexing Right!

Google App Indexing is becoming more and more necessary in order for app companies to reach their installs & user retention goals. It is also rapidly gaining visibility and protagonism in App Marketing strategies, particularly during their earliest s...Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 14 Jul 2016

5 deadly online sales mistakes

More and more brands everyday are getting onboard with ecommerce… and with good reason. According to results from the Study of Online confidence, 96% of Spaniards are as or more confident to shop online than 5 years ago. In fact, 20 million Spaniards...Read more

Tags: App Marketing & Publicidad Móvil By Alba Fraile, on 09 Jun 2016

Your basic guide to creating an App Marketing Strategy

2016 is the year apps takeover. As Google begins to include information located inside application in their search engine results, more and more brands begin to join the movement and create their own mobile apps. For your brand to be able to benefit ...Read more