By Judit Pan (Autora invitada), on 01 October 2015
A person is exposed to over 5000 advertisements a day. Do you want your content to be remembered? Use the graphical resource that is more fashionable, where information and design come together now. Here I detail 8 Reasons why you should use infographics.
It is no coincidence that many companies have already integrated infographics into their marketing strategy, and that computer graphics have become major visual forms of content on the web. In short, it is to catch data, organize it and make it visually appealing through colors, shapes and graphics.
Knowledge is power. This alternative allows the reader to process information and learn about a subject in an engaging manner without having to read large amounts of text.
If you're still not entirely convinced, in this article we give you 8 reasons to discover the great marketing potential posed by computer graphics and everything they bring to your website.
- Visually attractive
The saying "a picture is worth a thousand words" is not just a myth. Humans process visual scenes 60,000 times faster and are 40% more responsive to the illustrations.
- Easy to understand
An infographic can clearly explain the more complex issues. Synthesizing an idea graphically can facilitate understanding. Even a simple color change helps the understanding of instant information.
- Keep the reader interested
By the nature of its format, computer graphics usually catch the attention of most users. Simply using colors increase the willingness to read by 80%, and usually helps the reader through the first words.
- Easy to remember
Did you know that 90% of the information we remember is visual? Most people forget a lot of what they read, but remember what they see. Infographics excel not only traditional items but also are very different from each other, so it's even easier to distinguish between them.
- Enhance your brand
By creating an infographic with your logo not only you contribute value to users but is also a powerful tool to enhance brand awareness of your company or project, contributing to diversity and richness to your content.
- Improve SEO and web traffic
By using infographics you are not only creating original content that is associated with your brand but it can also be a very good strategy to increase your number of followers and subscribers. As more people share the content linked to your website, Google's algorithm will place it in a higher position, which will increase the importance that search engines give your page.
- Show your skills
Although it may seem easy at first glance, the reality is that they require a great effort. The main difficulty is the research that lies behind the creation of an infographic, which in turn brings the advantage of becoming a subject matter expert. With regard to the design itself, there are now online tools and platforms such as Canva and Piktochart that make the process much simpler.
- They tend to be very viral
Thanks to its form, infographics can be shared on multiple platforms, from social networks like Facebook, Twitter, Linkedin, Instagram, Pinterest and Google+, to your own blog and even others. This way you can spread very quickly on the Internet, giving bloggers and other writers something to talk about.