In the competitive landscape of digital marketing, mastering customer acquisition is crucial for any brand looking to grow and thrive. Customer acquisition involves attracting and converting new customers to your business, a process essential for sus... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more
A subdomain is a prefix added to your main domain name, creating a secondary part of your primary website. It's essentially a way to organize and navigate different sections of your site, and can be helpful in your overall digital marketing strategy.... Read more
At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more
SEO on TikTok encompasses all actions aimed at optimizing your content to make it more visible to users. TikTok has its own search algorithm, so it's important to understand how it works and how to implement an SEO strategy on the platform to achieve... Read more
The sales pitch is the script that sales representatives have and use to engage with potential customers and close deals. This speech is crucial in a sales strategy, as it can influence whether a customer says yes, considers the offer, or outright de... Read more
Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more
Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, aimed at safeguarding user privacy and fostering fair competition, transparency, and innovation within online businesses, and the new ePrivacy regulation, which a... Read more
The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more
Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more
