Online Marketing & Digital Marketing

30 free tools for your content marketing

By Laia Cardona, on 01 July 2016

Hey! Does your brand do content marketing?

Do you and your team love writing to seduce your potential audience and improving you SEO with the keywords that represent you?

If so, then we’re all in this together!

I’m sure you already know a bunch of tools that can help simplify your day-to-day life.

But to help out, I would like to share with you today these free content marketing tools that I use from time to time that can help you save a lot of time and effort and, even better, are completely free. So, here are my 30 top favorite ones. I’m sure you will find something that will fit what you are looking for!



1# Tools for creating customer personas

We have spoken before on our blog about the importance of having a buyer persona to get your content marketing strategy right. To make one that fits you just right, I recommend…

  • 1) Make My Persona de Hubspot. A tool designed to help you create your very own persona from scratch in just 19 simple steps. At the end of the process you will have a complete picture of you ideal client. If you are already a HubSpot client, you can get even more out of this tool by combining it with your result tracking analytics.

  • User Persona Creator de Xtensio. This free content marketing tool is one of the most versatile: you can drag and drops modules, delete and create categories and personalize your clients profile as much as you need.
  • Personapp. If you are looking for a quick and simple solution to creating your buyer persona, look no further!


2# Content curation tools

Sometimes, surfing the web feels pretty much like drowning in a never-ending sea of articles and information. These two free content marketing tools will help you filter and get organized:

  • 4) Storify. A fantastic tool to gather elements from several social networks and convert them into a single story in a very attractive format.

  • 5) Feedly. The blog reader everyone needs to stay up to date with all the news. It is very simple to add and organize content.


3# Idea creation tools

Sooner or later, any content author will face the oh-so-feared blank screen and blank imagination… but these tools will help you overcome it!

  • 6) Content Strategy Helper de Builtvisible. A genius tool based on Google’s spreadsheets that will help you find the hottest topics on Twitter, Google Search Trends, YouTube and Reddit.
  • 7) Quora. Probably the biggest question and answer platform in the world. And I can tell you now its quality has nothing to do with that of Yahoo Answers. You can use it when searching for ideas (what are users asking about your company’s topics?) or to build your reputation as an expert.

  • 8) Reddit. A kind of giant forum filled with subforums on pretty much every and any topic imaginable (including inbound marketing). 


4# Organization tools

Blogs with different collaborators, content in different phases, opportune publishing dates, photos, videos etc. for your content marketing strategy to truly hit home, and organization is crucial:

  • 9) Evernote. Your own personal library where you can write down and save everything that inspires you. The age of the post-it is over!
  • 10) Trello. After trying out this tool, your ‘To do’ lists will never be the same again.
  • 11) Google Calendar. A fantastic tool to be sure you will never miss any important dates and to coordinate your schedule with the rest of your teams’.


5# Content creation tools

To be sure you’re getting it right with your suggestions, take a look at these tools:

  • 12) Google Trends. An easy and intuitive way to view the popularity and evolution of different keywords.

  • 13) Google Planner. The keyword planner id a free AdWords tool, but we recommend taking a look at it even if you are not thinking of getting into SEM. All you have to do is type in a keyword and you will get a whole bunch of related ideas.
  • 14) Ubbersuggest. Another free keyword tool that can give you very interesting longtail keyword suggestions, as Google Planner sometimes only provides you with information pertaining to short tail keywords. Interesting suggestion: Copy the entire list given to you by Ubersuggest starting with a short keyword and paste the whole list in Google Planner, and you will get the data of each keyword all at once. You will see which ones are most searched for and whether or not it is easy to get an organic positioning with each one. 
  • 15) SemRush. A tool designed especially for SEO that can help you optimize your content.


6# Design tools

To help give that nice visual edge to your posts:

  • 16) Infogram. If you need to create infographics to make your data a bit more attractive, this is the tool for you! It is compatible with Excel and its responsive design makes it perfectly adaptable to different devices.
  • 17) Canva. A very easy and accessible solution to design all kinds of images: graphs, presentations, posters, coverphotos and much more. My personal favorite tool for creating images to go along with articles!

  • 18) Picktochart. To create your own infographics without making your life complicated. My favorite choice for infographic creation!
  • 19) Gimp. A free, open source image editor. Similar to Photoshop, but much easier to use.
  • 20) Creative Commons. Allowing people to share your content will make it go much further, but you’d like to have some kind of control over them. Don’t worry! Creative Commons licenses are just what you need.


7# Content Distribution tools

You have created amazing content, now it's time to make sure that it actually gets to your users. These free content marketing tools will help you:

  • 22) Tweriod. Tired of wondering what the best time to tweet is? This app will help answer all your questions.
  • 23) Buffer. Program your content in the most progressive way to make them significantly more efficient and increase engagement. With Tweriod you can organize your posts on Twitter, Facebook, Google+ and LinkedIn (Pinterest is only available with the premium version).
  • 24) Hootsuite. The queen of content sharing platforms for social media. Organize your social media life with tabs and columns so that not a single detail goes unnoticed. Program, control your posts, answer, receive personal messages and analyze results from the biggest social networks (Facebook, Instagram, Twitter, etc.) In the free version, however, you can only include 3 profiles.


8# Following tools

Measuring results is essential to be able to improve your strategy, so be sure to use these tools.

  • 25) Google Analytics. Crucial to know everything that is going on on your website or blog.

  • 26) Piwik. An open source analytics platform that includes an app for mobile devices and unlimited data storage.
  • 27) Buzzsumo. To analyze content on all social media and see which ones work best.


9# Lead generation tools

Your content strategy’s final goal is to get leads that will then convert to clients, so don’t miss out on…

28) Sumome. A complete set of tools to attract more and better traffic to your website.


10# Content publishing tools

Last but not least, you need a solid platform to post your content on. My favorites:

  • 29) Wordpress. Extremely easy to use and infinitely adaptable, Wordpress is responsible for one out of every four websites based on content management.

  • 30) Blogger. Google’s content manager is very intuitive, is integrated by default with other Google products and has great security, making it another great choice.


Laia Cardona


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Laia Cardona

Periodista, creadora de contenidos y community manager. Estudié Periodismo y Realización Audiovisual. Las palabras y la comunicación son mi pasión.