By Laia Cardona, on 30 October 2015
If you work in the creation of content, surely you've experienced the fear of the blank page: What can I write about today that will really interest my audience? Today we will recommend one of the best sources to find new strategies: listen to your audience in social networks. Follow these 3 new ideas to improve your content and monitor social networks! You will see how the fear of the blank page becomes ancient history.
- 1. #Watch your keywords
The first step in hearing your audience is set up a tracking of keywords, hashtags and topics related to your industry. To do this, you can use tools like Mention or make your searches directly on social networks that interest you.
Now that you have all the information at your disposal, stop to analyze: what things matter to people and what kind of content are they offering to other brands? You may find that your audience needs more specific information about common problems, or real examples of mistakes made by others. Seize the day and highlight your content.
- 2. #Listen to users to discover specific problems
Watching keywords will give you an idea of the big picture, but you also need to pay attention to specific details. Here are three simple ideas to put the magnifying glass on more specific problems:
- 1) Pay attention to questions about your brand. Obviously you need to answer questions directly that your followers have risen, but do not stop there: search your brand, product or service and study the messages that appear.
- 2) Create groups of experts and follow them. Find your industry’s influencers and watch closely to see the latest news and views that they share.
- 3) Pay attention to emotions. The sentiment measurement tools are still not perfect, but they can give useful clues. For example, you can search for tweets that express negative emotions and find ways to solve these problems.
- 3. #Speak with people
If you want to know what your audience really thinks about you, you need to contact them. Takes every opportunity to start a conversation, for example, when you thank your content or share. Ask questions about your tweet or post and listen carefully to the answers. Remember, social networks are a place to talk to other people, not only to cast, so use them! I’m sure you'll be surprised what you can learn!