English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Twitter By Alba Fraile (Autora invitada), on 07 Jun 2018

KPIs to measure Twitter ROI. Examples and Tools

If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec...Read more

Tags: App Marketing & Publicidad Móvil By David Tomas, on 06 Jun 2018

Mobile App Engagement

The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more

Tags: Content Marketing, Performance Marketing By Laia Cardona, on 05 Jun 2018

KPI for content marketing

So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking...Read more

Tags: App Marketing & Publicidad Móvil By Estela Viñarás, on 04 Jun 2018

How to successfully include Twitter Audience Platform in your mobile app growth strategy

Twitter Audience Platform (TAP) is a Twitter  tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more

Tags: Online Marketing & Digital Marketing, Strategy By Kelly Rogan (Autora invitada), on 30 May 2018

What is a KPI in your marketing strategy

If you are a novice and do not know what is a KPI in your marketing strategy, but you've probably heard of this concept more than once, it stands for Key Performance Indicator.Read more

Tags: App Marketing & Publicidad Móvil By Chantal India, on 23 May 2018

How to optimize your mobile marketing strategy

There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die.Read more

Tags: Social Marketing, Social Media & Social Ads By Chantal India, on 16 May 2018

The practical guide to travel marketing: the best social media channels and trends

When was the last time you went more than a few hours without checking your phone for notifications? Whether it's a message from Whatsapp, our favorite brand’s latest tweet or breaking news from our favorite digital newspaper, we always want to make ...Read more

By Berta Ventura, on 11 May 2018

Facebook Ads launches In-Stream Videos

Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe...Read more

Tags: Redes Sociales & Social Ads By David Tomas, on 09 May 2018

What exactly are Social Ads? Types and examples of advertising on social media

Social ads are one of the quickest and most effective ways to connect with our target audience. These ads bring profitable opportunities in digital marketing formats. These small ads make the most of all the information users share on social media to...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Alba Fraile (Autora invitada), on 09 May 2018

What is Viral Marketing? Advantages and Examples

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more