The slack growth study: From 15,000 users at launch (February 2014) to over 2 million active daily users now.

Posted by Jessica Bubenheim on Jan 17, 2018 1:00:00 PM

 

Tags: Performance Marketing

Influencers and Endorsements: where is the line between native advertising and ads that take personalisation too far?

Posted by Jessica Bubenheim on Jan 10, 2018 1:00:00 PM

 

Native advertising is evolving, marketers are discovering more engaging ways for reaching customers. Widespread data collection and sharing have become the biggest asset to the  modern marketer’s toolkit. Marketers have unprecedented 360 degree individual customer insights. Ads are flawlessly serving individual needs and Ad design is becoming increasingly intuitive to users. We’ve reached a state where distinguishing advertising from other content has gotten tough.

 


Tags: Native Advertising

Content marketing: 10 content types that attract users

Posted by Laia Cardona on Jan 3, 2018 1:46:46 PM

If your new year's resolution has anything to do with lead generation in the new year? Whether it’s for your blog, your web, or other forms of online presence, content marketing is right up your ally. 

Like most good things, content marketing results take time, it’s a long-term strategy.  You’ll have to work on your content offering to make it varied, interesting and attractive. So in this article I want to share with you 10 Search Engine Journal ideas to create effective content.

 

Tags: Content Marketing

' Ikigai ' - 4 questions to begin your practice of the Japanese Philosophy on life fulfilment

Posted by Jessica Bubenheim on Dec 27, 2017 1:34:12 PM

Ikigai (生き甲斐, pronounced ) (ee-kee-gah-ee)

According to Japanese culture, we all have an ikigai, a ‘reason for being’.  Japan is is known for the longevity of its people, living an average life of 83.7 years old. Previous studies have shown Japanese longevity to be closely related to diet. New studies have shown ikigai as a key component to longevity. Its seems like there is more to life than just food after all.

Tags: Happiest Company

Applying Google Attribution

Posted by Dany Ortiz on Dec 20, 2017 1:00:00 PM

One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple channels, deeming the "last click" attribution models overly simple.

Google attribution is changing things up. Today I want to tell you what it is, what it can bring to your company and the most effective tactics to start up your new attribution strategy.

What is Google attribution and how can it help your company?

Tags: Google

Digital Marketing for Startups

Posted by Jessica Bubenheim on Dec 13, 2017 2:11:54 PM

In the world of startups technicalities tend to consume a large proportion of time and budget, leaving marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposition to their target audience.

The online marketing plan is a document that captures the objectives and strategies of a company in the digital environment.

Consolidating a clear plan helps startups communicate their  unique selling point (USP)so that the audience understands the differential value of the company or product. A few foundation points, will guide you to answer two crucial questions: what do I want to achieve? And how can I get it?


Tags: Digital Marketing

Applying Big Data to this years' Christmas Campaigns

Posted by Chantal India on Dec 6, 2017 1:00:00 PM

The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of taking advantage of tech and big data.

Christmas brings with it the holiday shopping frenzy and puts traditional brick and mortar stores to the test. To reap the complete benefits of the season requires operational control across all aspects of the business. Applying big data to digital marketing enables such control, placing it at your fingertips.

Tags: online advertising, Digital Advertising

Blockchain Basics for Marketing & Advertising

Posted by Jessica Bubenheim on Nov 29, 2017 1:00:00 PM

In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain.

The potential of Blockchain has become an important conversation topic in the tech community. For marketing, it holds the potential to change how digital marketers access data streams and improve community engagement. 

For those who are still unsure what Blockchain is, it’s time to get you up to speed on the conversation.

Tags: Online Marketing & Digital Marketing, Digital Advertising, Digital Marketing

Marketing for Black Friday and Cyber Monday

Posted by Cyberclick Team on Nov 22, 2017 1:00:00 PM

Black Friday and Cyber Monday bring with them a wave of consumerism.

For shoppers, it's an early christmas treat. The shopping craze days have grown as customers share their experiences on social media.

For marketers, these days pose digital marketing opportunities that you wouldn’t want to miss. Black Friday and Cyber Monday are discount days brought to us by the United States, celebrated every last friday of November. Really, it’s the retail world waking you up for christmas, making sure you don’t forget to buy all their lovely products for your family, your friends, and probably even your friends of friends too. 

So make sure to save the dates, because they’re just around the corner; with Black Friday taking place friday the 24th of November and Cyber Monday the 27th of November 2017.

Tags: Online Sales

Marketing Managers & ‘Design Thinking’

Posted by Jessica Bubenheim on Nov 15, 2017 3:33:59 PM

The term ‘Design thinking’ can be coined a clever marketing buzzword. The concept is not particularly new- but it’s certainly hot, and definitely great clickbait.

Today I’d like demonstrate how the concept of ‘design thinking’ relates to marketing at a deeper level. Looking at successful marketing strategies, they continuously innovate and drive improvements. Additionally, you'll find that excellent marketing managers are out of the box thinkers by definition. What design thinkers define as “a creative process based around the ‘building up of idea’" sits most naturally as part of the marketing function. Excellent marketers are by nature experts in design thinking.

Tags: strategy, 2018

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