Numerical blog: the latest insights to digital marketing and online advertising.
It seems like every time you go on Instagram there’s a new social media holiday. And while I’m always down to join in on the latest National Taco Day or celebrate International Day of Friendship, these hashtag holidays do raise the question: How can ...Read more
Surely you’ve heard about TikTok, but maybe you’re not sure what it is quite yet. TikTok is the newest social media platform on the block, and it’s already making big splashes in the influencer world and Gen Z scene. Read more
Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more
Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic.Read more
Google surprised the advertising world by announcing that they will be eliminating support for third party cookies in its Chrome web browser. This change will occur progressively over the next two years. Read more
In 2019, Spotify took their turn in the podcast boom when they acquired podcasting companies Anchor and Gimlet Media.Read more
2020 is finally here! That means it’s time to check out the top digital marketing trends of 2020 and prepare for what’s to come.Read more
Have you ever thought about using advertising on TikTok?Read more
There are many video marketing practices that can help you improve your brand’s YouTube channel, but in the end, content is king. Creating quality videos is the essential pillar on which the whole strategy is based.Read more
What happens when digital advertising grows beyond the boundaries of mobile phones and computers and invades the real world? The future of outdoor and point-of-sale advertising is here, and it's called Digital Signage. Today I'm going to tell you eve...Read more
