Numerical blog: the latest insights to digital marketing and online advertising.
When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more
PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more
Just like any other industry, digital marketing has a slew of influencers whose best practices both companies and consumers follow avidly. Think of them as the Kylie Jenner’s of the online community. They’re the trailblazers, the pioneers, the expert...Read more
Creating digital content is one of the most time consuming tasks, that’s known among marketers for generating headaches. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity, and...Read more
As a team of digital marketing professionals, we are often asked what defining characteristics make up the the SME and SMB target market segment. The rise of the gig economy has brought a significant increase to this market segment. Across Europe, 99...Read more
Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p...Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the phenomenon of LOHAS is spreading. In order to fully maximize the potential for success that lies within this target...Read more
Branded content is an effective response to an increasingly saturated market. Today, users are overwhelmed with ads and information at all times, to the point that many of them resort to solutions such as ad blockers.Read more
We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more
Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more
