Marketing Managers & ‘Design Thinking’

Posted by Jessica Bubenheim on Nov 15, 2017 3:33:59 PM

The term ‘Design thinking’ can be coined a clever marketing buzzword. The concept is not particularly new- but it’s certainly hot, and definitely great clickbait.

Today I’d like demonstrate how the concept of ‘design thinking’ relates to marketing at a deeper level. Looking at successful marketing strategies, they continuously innovate and drive improvements. Additionally, you'll find that excellent marketing managers are out of the box thinkers by definition. What design thinkers define as “a creative process based around the ‘building up of idea’" sits most naturally as part of the marketing function. Excellent marketers are by nature experts in design thinking.

What is “Design”?

Tags: strategy, 2018

Top 10 video marketing trends for 2018

Posted by Chantal India on Nov 8, 2017 1:00:00 PM

We’ve all heard of the importance video marketing has been gaining in our sector. The video boom in past years has been simply phenomenal. To get an idea, let’s try something, a visualization. I’d like you to close your eyes and imagine the number of videos circulating over the internet in just one second. Ready? Now try to guess how long it would take you to watch all those videos you’ve just imagined.

Overwhelming? According to Cisco, for 2021 it would take a full two years to watch all the videos circulating just in that one moment. Yes, it’s overwhelming, but it’s also impressive, and more importantly a huge opportunity.

As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand.

 

Tags: 2018, Video Marketing

2018 Guide to Content Marketing

Posted by Chantal India on Nov 1, 2017 10:00:00 AM

Currently firms dedicate 36% of their marketing budget on content related strategies.  53% of firms plan to increase this expenditure within the next 12 months. These results from Content Marketing Institute UK show content marketing is worth your time.

Content marketing is clearly not just another hype. Rather, it’s a concept that has been evolving over time, allowing itself to be shaped by the digital marketing ecosystem over the past years.  

To start this 2018 guide, I’d like to recap for you what content marketing really means. I’ll then go deeper into the matter,  delving into what the world of content marketing can bring to us, explaining the best methods of implementation, and a case study on best practices when working with influencers.

Let’s begin.

 

Tags: Content Marketing, 2018

Marketing Dream Team: redefining success

Posted by Jessica Bubenheim on Oct 25, 2017 10:00:00 AM

We’re on the pursuit of happiness. Since the beginning of time, all that mankind really longs for is to chase their dreams and find happiness along the way. At Cyberclick, we’ve seen that these aspirations are not only possible in personal lives, instead they are just as possible and necessary in corporate lives as well.  Sound naïve? Well, from a financial viewpoint, investing in your team’s happiness has proven to increase ROI.

We’ve found that people matter. People and their happiness are a priority. If you take care of your people, you’re taking care of your success.

In our pursuit of happiness, we focus on building the corporate culture, selecting values that symbolize the corporate spirit as well as team building. Cyberclick believes it’s important to recognize each team as a unique combination of personality types. Effective selection of profiles hired into a company is essential when building a team and achieving happiness. 

We also believe a team is more than the sum of its parts. When it comes to marketing, a team of a highly diverse network can help you develop more complete and creative outcomes. When trading information or skills with people whose experiences differ from your own, you provide one another with unique, exceptionally valuable resources.

 

Tags: Cyberclick, Happiest Company, Content Marketing

Get Creative with Vertical Videos on Instagram

Posted by Sol Gonzalez on Oct 18, 2017 9:05:00 AM

Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just cinema, it’s TVs, computers, laptops, you name it. If you think about it, it’s hard to imagine them any other way. Somehow however, over the past years, the world of mobile has started to see a change.

Mobile devices have brought with them a revolution. Humans are creatures of habit, but smartphones have brought with them their own set of habits- content consumption habits. The hand held devices have disrupted our way of getting creative, they’ve twisted our thoughts right round, by getting vertical. Marketing campaigns now start with mobile, and only later they are adapted to the remaining formats and devices. If we think about the fact that per default mobile devices are vertical and usually handled with just one hand, its logical to think the best format fit would be no other but vertical.

We’re only a few years in and this twisted way of working has arrived to vertical videos vertical they’re buzzing. True popularity is put to the test when it survives in a different habitat. Vertical videos have seen their success on snapchat, what happens when you take them to Instagram? That’s why today I`m going to analyze a few of the best creative ideas for vertical videos on this channel.

 

Tags: Online Marketing & Digital Marketing, instagram

Instant Articles: What do they mean for Facebook marketing

Posted by Jessica Bubenheim on Oct 11, 2017 9:00:00 AM

Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketers and publishers. This new subscription tool is Facebook's attempt to promote adoption through making the platform more attractive. As the buzz around Instant Articles rises once again we aim to see how marketers are affected. 

 

Tags: Inbound Marketing, Content Marketing, Facebook

Stop- 3 step self-analysis for social media success

Posted by Laia Cardona on Oct 4, 2017 9:00:00 AM

Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.

Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis

 

Tags: Content Marketing, Digital Marketing, strategy

10 marketing strategies for your product launch

Posted by Estela Viñarás on Sep 13, 2017 2:00:00 PM

Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get.

Tags: Online Marketing & Digital Marketing

6 strategies to attract and retain clients

Posted by David Tomas on Aug 23, 2017 2:00:00 PM

Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, said it himself: “the goal as a company is to have customer service that is not just the best, but legendary”.

Tags: Online Marketing & Digital Marketing, Online Sales

The Marketing Manager: an endangered species

Posted by David Tomas on Aug 9, 2017 3:09:10 PM

I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which is exactly the case of the role of the Marketing Manager.

Tags: Online Marketing & Digital Marketing

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