Vertical videos are trending. In 2015, when Periscope and Snapchat started vouching for them, there was close to no faith in the estranged vertical format. After all, we have 120 years of history with horizontal when it comes to cinema. It’s not just cinema, it’s TVs, computers, laptops, you name it. If you think about it, it’s hard to imagine them any other way. Somehow however, over the past years, the world of mobile has started to see a change.
Facebook recently confirmed a new feature; a news subscription tool for news publications on Instant Articles platform. The Instant Articles platform has been on the rise since April 2016, when it was first launched for widespread use of all marketers and publishers. This new subscription tool is Facebook's attempt to promote adoption through making the platform more attractive. As the buzz around Instant Articles rises once again we aim to see how marketers are affected.
Estimations say, by 2019 social media will see 17,000 million dollar investments from US firms alone. Social media isn’t only a US phenomenon; globally social media plays a key role in digital marketing strategies.
Although sites like Facebook and Twitter gained prominence by end of 2006 and we’ve had 12 years to adapt, marketers are falling into the same mistakes time and time again. We’ve put together 3 key points for self-analysis
Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get.
Attracting and retaining clients to create long term relationships is one of the best strategies you can use to guarantee the longevity of your brand and company. In order to achieve this, customer service is key. Sam Walton, founder of Wal-Mart, said it himself: “the goal as a company is to have customer service that is not just the best, but legendary”.
I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which is exactly the case of the role of the Marketing Manager.
Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.
For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that their team identifies itself with.