Numerical blog: the latest insights to digital marketing and online advertising.
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns ...Read more
A digital marketing plan is an essential map to achieve the objectives of your brand. It is, therefore, a tool with which all marketing teams have to work day by day. But just making a plan does not guarantee the results we seek.Read more
There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac...Read more
Google Ads (formerly known as AdWords) has been with us for many years and has always published frequent updates to improve its services. But in recent times, the improvements in machine learning have allowed Google to make a leap in terms of marketi...Read more
Google is integrating technologies such as machine learning or artificial intelligence (AI) in several of its advertising offerings. Google is looking to take the automation of ad campaigns to another level.Read more
We plan our marketing campaigns based on our target audience. With digital marketing we often think big, world-wide-web, online, Google. International marketing seeks to build global branding aimed at a broad total population – this is used in certai...Read more
Digital marketing strategies are dependent on the business model you follow. The first thing you need to do before you start implementing digital marketing campaigns is gain clarity in your customer segment. Whether you are targeting consumers or bu...Read more
No matter what kind of business you’re in, the majority of your customers in today’s world are going to find you online. And that’s why your approach to digital marketing--how you present yourself, as well as how you communicate and entice potential ...Read more
If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec...Read more
The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more
