Numerical blog: the latest insights to digital marketing and online advertising.
Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail...Read more
Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f...Read more
Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more
Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get. The term “growth hacking” has become quite a buzzword over the past few ye...Read more
Why and how can you build your direct marketing advertising strategies? Direct marketing is one of the most effective methods. Results are clearly measurable. Turning marketing into a science is our goal, so in this article you will learn about the b...Read more
Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more
By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more
Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience.Read more
What is search engine marketing? Definition, basic concepts and how you can use this to help your company. Read more
