Social networks have been among us for more than 10 years and some are more than consolidated, but there’s always room for new developments and surprises. This is the case of Vero App, a new emerging network that wants to compete with Facebook and Instagram.
If a picture is worth 1000 words, than according to research a video is worth 1.8 million words. In the age of youtube, netflix, vimeo, and twitch, we can all agree that video is exponentially more powerful than the written word. This trend is clear when it comes to digital content. According CISCO, 57% of traffic recorded corresponds to online videos. This figure is expected to rise to almost 70% in the next few years.
We’ve selected the top 7 most important keywords for you to know about video marketing. Here's a short guide, as your ticket into the world of videos.
Google images are an alternative to standard search. Through this, people can find sites, content, or specific photos using the image results rather than text and links. What makes Google Images unique is the ability to search not only by keywords. Now, you can start a search using an image.
For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month, and many experts believe this could reach 1 billion in 2018. To give you an idea, this figure is more than double the active users twitter has and three times more than WhatsApp and Facebook Messenger.
Get Keep Grow for Digital Firms: Insights to customer journey, lead nurturing, and applying the get keep grow funnel. 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. To get, keep, and grow customers it takes a holistic insight to product market fit, customer relations and customer channels.
Top performing organizations make informed decisions by analysing data. Organizations require data driven decisions for various area of business insight some of which including, decision maker, marketer, strategy maker, and operation manager.
Controversy in Ad personalization has sparked critical questions. Do we disguise data? Is it safer to obscure the personal information used for targeting and keep customers unguarded in the dark? Well, let’s think about this; in the offline world, how do we treat friends, family, and anyone else we mean to maintain a lasting relationship with? Looking to the ‘real’ world enables us to predict what norms and publicity practices our consumers are willing to accept.
Tags: Native Advertising
Online advertisers are lifelong learners. We’re on a continuous learning curve and a constant cycle of testing, learning, and implementing. Adapting to change and extending our comfort zone is what ensures a competitive advantage in providing the best value for customers and the best user experiences.
At the current pace of change it’s easy to get caught in the blur. Consolidated learning happens when we take a step back, take on a fresh perspective, and reflect on our acquired experiences, assumptions, and knowledge. Here are our takeaways from our experiences in online advertising.
Tags: online advertising
This article aims to highlight the early traction of slack. Slack joined the unicorn club just two years after their initial product launch. With roots as an internal corporate communication tool slack has blossomed into a cloud-based tool for teams globally. Following Slack’s success, naturally everyone is trying to connect the dots, and find slack’s rainbow road to success.
Tags: Performance Marketing
Native advertising is evolving, marketers are discovering more engaging ways for reaching customers. Widespread data collection and sharing have become the biggest asset to the modern marketer’s toolkit. Marketers have unprecedented 360 degree individual customer insights. Ads are flawlessly serving individual needs and Ad design is becoming increasingly intuitive to users. We’ve reached a state where distinguishing advertising from other content has gotten tough.
Tags: Native Advertising