Numerical blog: the latest insights to digital marketing and online advertising.
Content is king, they say. While that may be true, "content" is a technical term - soulless. What’s missing in today’s “digital content” is storytelling. Content on it’s own could mean a foto, a text, or even just a combination of words. Words alone...Read more
What is Native Advertising? To explain we will start off with an example… Envision two different situations. You are relaxed, calming surfing you favorite website and all of a sudden you come across advertising banners left, right, above and even bel...Read more
Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da...Read more
Social media marketing has been around for quite a while, but not all companies know the best practices to take advantage of its full potential. How do we get from social media engagement to improved sales results? It involves knowing how to design a...Read more
Along the lines that the key to achieving happiness is knowing yourself, the key to achieving success in marketing is, knowing your clients.Read more
Have you already included influencers in your marketing strategies? These socialites have the power to create and multiply word of mouth, since their social authority makes them the source of recommendations for many users.Read more
In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words...Read more
"How to be happy?" It’s perhaps the greatest question of mankind. If we take into account that we spend more time at work than in any other activity, happiness at work almost becomes a transcendental matter.Read more
When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more
PPC or pay per click is the advertising modality on which most online campaigns are based on, such as Google advertising. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing their budgets into ca...Read more
