Numerical blog: the latest insights to digital marketing and online advertising.
If you are a digital marketer, you should be ready to answer this question: what is your Twitter ROI? There are many companies present on this network, whether more or less actively, but not all know how it contributes to their global marketing objec...Read more
The engagement between mobile app and users does not depend just on first sight. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. Forgetting the importance of app engagement while planning your m...Read more
So lets imagine you decide to go on a diet, and you sign up for the gym with the goal of losing weight. However, to know whether or not your attempts are proving successful, you decide to measure your height instead of getting on a scale and tracking...Read more
Twitter Audience Platform (TAP) is a Twitter tool that allows advertisers to significantly amplify the reach of their Twitter Ads, as the ads are then displayed across an external network of mobile apps. All this, without ever losing sight of the ad...Read more
If you are a novice and do not know what is a KPI in your marketing strategy, but you've probably heard of this concept more than once, it stands for Key Performance Indicator.Read more
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die.Read more
When was the last time you went more than a few hours without checking your phone for notifications? Whether it's a message from Whatsapp, our favorite brand’s latest tweet or breaking news from our favorite digital newspaper, we always want to make ...Read more
Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe...Read more
Social ads are one of the quickest and most effective ways to connect with our target audience. These ads bring profitable opportunities in digital marketing formats. These small ads make the most of all the information users share on social media to...Read more
Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more
