Numerical blog: the latest insights to digital marketing and online advertising.
Whether in everyday life or in marketing, the power to influence is in demand. But what really influences people? The content marketing method has it's influence through aligning content to a specific buyer persona. This content - whether designed fo...Read more
Organizationally your event seems to be on the right track? You have the location, the speakers, the website is online and ready to welcome your participants? All that's left to do is to invite attendees and get as much participation as possible. Her...Read more
An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel.Read more
Social media is responsible for so many changes all over the globe from new ways of communicating to new ways for businesses to reach consumers to new ways of behaving and interacting. Social media, as many things, is full of constant changes. Social...Read more
Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci...Read more
In the world of startups technicalities tend to consume a large proportion of time and budget, leaving digital marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value ...Read more
Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you.Read more
There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more
Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page.Read more
Today, the fundamental value of video marketing goes further than providing a specific solution to a specific problem. Today we see video marketing as a form of digital story telling of our visions and address wider problems that are understood by wi...Read more
