English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Tags: Content Marketing By Dany Ortiz, on 07 Aug 2019

Benefits of a podcast for your business (+ 4 steps to start).

Is your business looking for a new platform to produce informative content and attract a bigger audience? Your solution is to create a podcast! But what is a podcast? A podcast is a digital audio file that’s made up of a series of episodes made avail...Read more

Tags: Strategy By David Tomas, on 31 Jul 2019

Viraljacking: How to make your content viral (+ success stories)

Viraljacking is a concept that I’ve developed from the basis of newsjacking. In today’s post, I will explain this new new concept through the use of two examples. The two examples aim to explain how I applied viraljacking and the results I obtained f...Read more

Tags: Strategy, Data Science By David Tomas, on 26 Jul 2019

What is a Customer Data Platform and its advantages in digital marketing?

Managing customer data is one of the biggest challenges we face in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This new technology for improving and optimizing w...Read more

Tags: Digital Marketing, Strategy By David Tomas, on 26 Jul 2019

How to optimize your mobile marketing strategy

There is no excuse: if mobile is not at the very core of your digital marketing strategy, it is time to adapt or die. In 2015, Google announced that mobile traffic had overtaken desktop traffic for the first time, and this difference has only continu...Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 22 Jul 2019

10 marketing strategies for your product launch

Launching a new product into the market can be the beginning of a wonderful friendship… or a total fiasco. It is a key moment that needs all the care and attention it can get. The term “growth hacking” has become quite a buzzword over the past few ye...Read more

Tags: Digital Marketing, Online Sales By Berta Campos, on 22 Jul 2019

What is Direct Marketing? Benefits, Steps and Examples on How to Start a Campaign

Why and how can you build your direct marketing advertising strategies? Direct marketing is one of the most effective methods. Results are clearly measurable. Turning marketing into a science is our goal, so in this article you will learn about the b...Read more

Tags: Online Marketing & Digital Marketing, Digital Marketing By Alba Fraile, on 22 Jul 2019

What is Viral Marketing? Advantages and Examples

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such ...Read more

Tags: Content Marketing, 2018 By Laia Cardona, on 17 Jul 2019

2019 Guide to Content Marketing

By now, you’ve surely heard at some point the phrase “Content is King”. Far from going out of fashion, content marketing continues to be as important as ever for marketers. In fact, according to a study by DemandMetric, 78% of CMOs believe that custo...Read more

By Laia Cardona, on 10 Jul 2019

Present and future of the podcasting ecosystem.

Podcasts are a digital content type that have yet to explore much of their potential. In recent years, the number of users who listen to podcasts has not stopped growing, offering brands a fantastic opportunity to connect with their audience.Read more

Tags: SEO & SEM By Laia Cardona, on 03 Jul 2019

SEM. What is search engine marketing?

What is search engine marketing? Definition, basic concepts and how you can use this to help your company. Read more