Numerical blog: the latest insights to digital marketing and online advertising.
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more
Do you do B2B marketing? Well, it's time to rethink your strategy with a new paradigm: B4B, or business for business.Read more
More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to run, manage, automate and monitor your campaigns across multiple channels.Read more
If your company hasn’t yet implemented a Social Selling strategy to sell more through social media then you’re seriously missing out on a major avenue. Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more
In the world of inbound marketing, every industry has its own unique techniques that are effective. Depending on the industry you are in, you will find that different strategies connect with your consumers and attract them to your brand.Read more
Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more
In recent years marketers have started to pay more attention to marketing automation, but as an industry, we've only discovered the tip of the iceberg. Marketing automation goes far beyond constructing automatic emails: it can help you improve the su...Read more
Video marketing is a popular marketing technique that should be an essential tactic for brands whose products and services have a visual component, from home décor to makeup and cosmetics.Read more
Need inspiration for your next marketing campaign? Have you tried different strategies, but none of them have achieved the results you're looking for? Maybe you just need a bit of inspiration!Read more
