Tags: Performance Marketing
Native advertising is evolving, marketers are discovering more engaging ways for reaching customers. Widespread data collection and sharing have become the biggest asset to the modern marketer’s toolkit. Marketers have unprecedented 360 degree individual customer insights. Ads are flawlessly serving individual needs and Ad design is becoming increasingly intuitive to users. We’ve reached a state where distinguishing advertising from other content has gotten tough.
Tags: Native Advertising
If your new year's resolution has anything to do with lead generation in the new year? Whether it’s for your blog, your web, or other forms of online presence, content marketing is right up your ally.
Like most good things, content marketing results take time, it’s a long-term strategy. You’ll have to work on your content offering to make it varied, interesting and attractive. So in this article I want to share with you 10 Search Engine Journal ideas to create effective content.
Tags: Content Marketing
Ikigai (生き甲斐, pronounced ) (ee-kee-gah-ee)
According to Japanese culture, we all have an ikigai, a ‘reason for being’. Japan is is known for the longevity of its people, living an average life of 83.7 years old. Previous studies have shown Japanese longevity to be closely related to diet. New studies have shown ikigai as a key component to longevity. Its seems like there is more to life than just food after all.
Tags: Happiest Company
One of the biggest challenges of digital analytics and attribution marketing is correctly attributing sales. Omni channel is no longer just a buzzword, but an unavoidable reality: users maintain complex relationships with brands through multiple channels, deeming the "last click" attribution models overly simple.
Google attribution is changing things up. Today I want to tell you what it is, what it can bring to your company and the most effective tactics to start up your new attribution strategy.
What is Google attribution and how can it help your company?
In the world of startups technicalities tend to consume a large proportion of time and budget, leaving marketing to when it’s already too late. Objectives will hardly be achieved if a start-up is not able to communicate its message and value proposition to their target audience.
The online marketing plan is a document that captures the objectives and strategies of a company in the digital environment.
Consolidating a clear plan helps startups communicate their unique selling point (USP)so that the audience understands the differential value of the company or product. A few foundation points, will guide you to answer two crucial questions: what do I want to achieve? And how can I get it?
Tags: Digital Marketing
The world of commerce is going through its biggest structural change in history. Although technology is posing challenges for traditional businesses, those willing to adapt see it as an opportunity. Data-based marketing campaigns are one example of taking advantage of tech and big data.
Christmas brings with it the holiday shopping frenzy and puts traditional brick and mortar stores to the test. To reap the complete benefits of the season requires operational control across all aspects of the business. Applying big data to digital marketing enables such control, placing it at your fingertips.
In 2008 we were first presented with cryptocurrency Bitcoin. Over the years, what’s really gotten attention globally, is the unique technology behind it, Blockchain.
The potential of Blockchain has become an important conversation topic in the tech community. For marketing, it holds the potential to change how digital marketers access data streams and improve community engagement.
For those who are still unsure what Blockchain is, it’s time to get you up to speed on the conversation.
Black Friday and Cyber Monday bring with them a wave of consumerism.
For shoppers, it's an early christmas treat. The shopping craze days have grown as customers share their experiences on social media.
For marketers, these days pose digital marketing opportunities that you wouldn’t want to miss. Black Friday and Cyber Monday are discount days brought to us by the United States, celebrated every last friday of November. Really, it’s the retail world waking you up for christmas, making sure you don’t forget to buy all their lovely products for your family, your friends, and probably even your friends of friends too.
So make sure to save the dates, because they’re just around the corner; with Black Friday taking place friday the 24th of November and Cyber Monday the 27th of November 2017.
Tags: Online Sales