Twitter Ads & Facebook Ads: The advantages of each advertising platform

 Twitter Ads & Facebook Ads: The advantages of each advertising platform

Twitter Ads & Facebook Ads: The advantages of each advertising platform

As social networks go on creating advertising solutions, us marketers face a dilemma which becomes increasingly more complicated: on the one hand we do not want to miss out on any chances to reach our target audience, but on the other we have to optimize our advertising budget to the best of our ability. As such, here is a small helping hand in deciding between Twitter Ads and Facebook Ads, explaining the advantages of each advertising platform.

This is no fierce competition, however! Both advertising solutions have many benefits and can be used simultaneously, but in order to do so, you need to know exactly what each one can do.

  • Benefits of advertising on Twitter: better CTRs, multiscreen advertising (TV + mobile), synchronization with your company’s objectives, tailored prices and high potential of going viral.
  • Benefits of advertising on Facebook: more users and vaster reach, optimized CPC and CPM and the ability to attract traffic.
  • Conclusions: Analysis of the advantages and users of each network.

Download our eBook now, and optimize your Twitter and Facebook campaigns even more!

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