Most of the internet users claim to be exhausted from invasive advertising, which is why inbound markerting has been strongly implemented as a digital marketing strategy.
The Inbound Marketing methodology is based on attracting potential customers through valuable, useful and relevant content for each stage of the buyer journey. With Inbound Marketing, potential clients end up finding your business through different digital channels, such as search engines, social networks, blogs or your website.
The Inbound methodology differentiates itself from traditional digital marketing in the sense that it doesn´t force users to watch, respond or interact with the ads, on the contrary, it seeks to attract the consumers´attention through content specifically designed to satisfy the needs or answer the questions of your ideal customer (buyer persona). This way, it only attracts qualified prospects, generates confidence, and builds credibility for your brand and business.
The inbound methodology is the best way to attract strangers, convert them into clients and even make them avid followers of your brand.
The 4 stages of the inbound marketing strategy are:
These four steps worked as a whole will help you attract anonymous users who are potential clients and convert them into website visits, sales opportunities, clients, and promoters of your brand. The methodology is even more efficient when it is also implemented in your sales strategy.
Through a well-developed Inbound Marketing strategy, your company or brand will be able to attract and convert potential customers.
It is important to understand that it is a strategy that must be deployed over a period of time in order to obtain relevant results and that it can be complemented with other digital marketing strategies to reinforce it (SEM, Email Marketing, Social Ads, Branded Content).
If you want to take advantage of all the benefits of Inbound, contact us.