The BOFU stage is the lowest part of the conversion funnel. Users that are genuinely interested in your product or service arrive here
The BOFU stage is the lowest part of the conversion funnel and is comprised of users who have already considered all of their available options within the market segment and still remain interested in us. However, we could also find ourselves with consumers who don’t yet know us but remain confident in their purchase or short-term hiring.
In the BOFU stage, within the Funnel Advertising Methodology, we begin to make ourselves known to consumers by way of self-promotion. Due to the close proximity to final conversion, this provides a much higher chance of converting the client.
The procedures best suited for this stage are: