Facebook Ads

What are Facebook Ads and what are the advantages of Advertising on Facebook?

Currently, Facebook is the social network with the highest number of active users in the world. So, don't let the opportunity to advertise with Facebook Ads slip by!

To talk about Facebook’s stats means also talking about its success too. By the end of 2016, there were approximately 1.23 billion active Facebook users each day. Monthly data shows Facebook has already reached 2 billion users, showing an increase from 18% in 2015 to 23% in 2016.

Facebook Ads are very much booming right now. It’s not just a fad, nor is it by sheer coincidence that a large portion of businesses chose to use Facebook Ads. The target audiences of practically every business can be found on Facebook, offering a quick, economic and effective way of reaching users with promotional messages. Ads can be incredibly personalized and, thanks to the information Facebook gathers about its users, you can even create campaigns oriented towards a very precise target audience. From there, the success you can have by using Facebook Ads is nearly limitless.

Facebook Ads

What is advertising on Facebook (i.e. Facebook Ads)

Launching an advertising campaign on Facebook means promoting your business, product or service throughout the entirety of the vast network. Thanks to Facebook’s advertising tools, you can easily set up an attractive Facebook Ad! All it takes is a message with a eye-catching picture/video that can capture the attention of your audience. If you have tried other ways of online advertising such as Google Adwords in remarketing, you will see there aren’t any big differences between the formats.

To make Facebook Ads means both having a budget to invest in ads and having a message to share with your audience. Although you can make sponsored ads focused on all Facebook users, the recommendation is to have your target audience well-defined in order to best segment the campaign and get the best results. 

Why should your business use Facebook Ads?

There are many reasons why you should implement a Facebook Ads strategy. In fact, Facebook Ads have a ton of advantages you should be aware of:

  • Audience segmentation. Thanks to the data Facebook gathers about its users, it’s actually quite easy to segment the ads you want to create. No matter the target audience, you’ll find it on Facebook. From there, you’ll be able to exclusively go to them.
  • Going viral. Even though you pay per click with each ad, users can help you save lots of money if they share your ad with their friends. That is, the reach of Facebook Ads is not limited to just the payment, it also has the capacity for greater impact based on the behavior of your potential clients.
  • Interactive ads. Beyond just promoting your products and services, you can also launch interactive ad campaigns which allow you to acquire important data regarding your audience. A good example might be a raffle for an upcoming leads campaign.
  • Price. Facebook Ads are highly economical. You only pay per click and/or conversion earned.
  • Measurement. Pretty much everyone who invests in advertising wants to know how to spend their money and how to measure their investment's efficiency. With Facebook Ads, this data will come quite easily thanks to the integrated statistics panel offered completely free of charge. 

What kinds of ads are there on Facebook?

On Facebook, you can promote just about anything. Everything from an external page, to an app, to an event or even a specific place. However, before launching a Facebook Ad, it’s important to define the ad’s primary objective. Only in this way can you adequately decide how you will pay and the type of campaign you should run.

Based on your objectives, you should utilize some kind of Facebook Ad. Although you will find out about the different types of campaigns that exists within Facebook in the following section, you should also define whether you will pay per click (CPC) or if you will pay per impression (CPM).

CPC is ideal if you are going to generate traffic towards Facebook or towards an external website, looking for visits or conversions. CPM, however, is better if you intend to simply increase the overall brand visibility.

Types of campaigns you can launch using Facebook Ads

Although you already know what Facebook Ads and their advantages are, there’s still one more important thing left to discuss before you launch a Facebook Ad campaign: the types of advertising that exist on Facebook. Though it may appear to be something pretty simple, there are actually up to 14 different types of paid ads available. Let's check them out:

  • 1. Promote your posts. This Ad aims to promote your website or Facebook page.
  • 2. Promote you page. This Ad is positioned to raise awareness regarding your website.
  • 3. Reach people near your business. This Ad is an ad focused on appearing to users who are geographically close to your business. Just an address will be sufficient in order to configure the ad and, then, you should start to see more visits.
  • 4. Increase brand recognition/awareness. In this case, the Ad acts as a ‘corporate ad’ which aims to reach the people most likely to pay attention to your company.
  • 5. Attract people to your website. This Ad offers the advertiser the possibility of getting more traffic to their website.
  • 6. Increase App downloads. As the name implies, this Ad invites users to download a specific App.
  • 7. Increase the number of attendees at your event. This ad aims to promote a specific event with the end goal being to increase the number of event participants.
  • 8. Increase the number of a video’s views. This Ad is aimed towards ads that utilize a video. The end goal of this kind of ad is to increase the number of  the video’s views.
  • 9. Generate potential clients. This model of Facebook Ads is geared towards acquiring leads.
  • 10. Boost the number of conversions on your website. With this type of Ad, the intention is to increase the conversions of a specific marketing action.
  • 11. Increase App interaction. If you want more users to either use or interact with your app, this is the Facebook Ad for you.
  • 12. Get people to use a special offer. This type of Facebook Ad aims to promote a special offer just for Facebook users.
  • 13. Promote a catalogue of products. If you have a catalogue of products or services that you want people to know about, this Ad is your best bet!
  • 14. Get people to personally visit your business. This Facebook Ad is geared towards people who are geographically close to your business’s location with the goal of increasing the number of in-person visits.

With all that you have learned today regarding advertising on Facebook (Facebook Ads), you can go ahead and start to plan your own Facebook Ads campaign! Make sure to take advantage of the wonderful possibilities that Facebook offers!