We offer the display media buying service both in the traditional and Real Time Bidding format in order to obtain the highest conversion ratios and the greatest number of quality impacts.
RTB allows real-time access to a ready to show print, integration of available information on the user who will see it and the webpage where it will appear, and allows to make a decision at that time of whether or not to purchase that print.
Display advertising is constantly changing, and the technology and mathematical algorithms for their optimization become increasingly important. Thus, it is essential to have a good technological platform that allows us to obtain the best results.
In our case, we currently work with three of the most recognized platforms in the market and – depending on the needs of each campaign – we use the one that offers the best conversion ratio.
For display, we are currently using standard formats and analyzing one by one the advertising mediums and creativities that yield the best return for our client.