Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Sol Gonzalez

Responsable de Diseño y de la Experiencia del Usuario (UX) en Cyberclick. Se encarga de la conceptualización creativa de campañas y diseño gráfico, así como la optimización de los materiales para diferentes entornos y dispositivos. Colabora en proyectos estratégicos aportando una visión de producto centrada en el usuario.

Design and User Experience (UX) at Cyberclick. Sol is responsible for the creative conceptualization of campaigns and graphic design, as well as the optimization of materials for different environments and devices. Sol collaborates on strategic projects providing a user-centered product vision.

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Tags: Content Marketing, Digital Marketing By Sol Gonzalez, on 26 March 2024

Visual Marketing: Purpose, Applications, and Success Stories

Do you know that humans process an image up to 60,000 times faster than text? And that we retain only 10% of the information we hear, 20% of what we read, but 80% of what we see? Perhaps that's why visual posts on the internet are the most successful... Read more

Tags: Web Design & UX By Sol Gonzalez, on 21 December 2023

Branding, Design and UX Trends for 2024

The trends in branding, design, and UX for 2024 reflect the evolution of new technologies and user expectations for websites, emphasizing faster loading times, accessibility, immersive experiences, and modular designs. Moreover, companies are anticip... Read more

Tags: Web Design & UX By Sol Gonzalez, on 30 November 2023

The Best AI Tools for Web Design

Artificial intelligence is a tool that has arrived to simplify and expedite many repetitive, routine, and tedious tasks, enabling optimization and automation without the need for human intervention. One field where AI-equipped tools are playing a sig... Read more

Tags: SEO & SEM By Sol Gonzalez, on 21 July 2023

Types of Web Traffic: Sources and Explanations

In marketing, it's not enough to know how many people are visiting your website; you also have to know where they come from. Not all visits are created equal, and identifying the different traffic sources that bring people to your site will help you ... Read more

Tags: Web Design & UX By Sol Gonzalez, on 3 January 2023

Above-The-Fold: What Does It Mean in Web Design and Marketing?

Above-the-fold has become an important concept in web design and marketing. But what exactly is it and how can it help within a digital marketing strategy? Read more

Tags: Web Design & UX By Sol Gonzalez, on 7 December 2022

Branding, Design and UX Trends Coming in 2023

Good marketers know that their branding and design must adapt to the trends and evolutions of the market, just like all other marketing functions. As marketing trends change and business evolves, design must also grow. Read more

Tags: Digital Marketing By Sol Gonzalez, on 28 November 2022

Top 10 Tools to Create AI Generated Images

The phrase, “a picture is worth a thousand words," is especially true in marketing. Read more

Tags: Strategy By Sol Gonzalez, on 3 November 2022

Packaging and Unboxing: How to Create a Memorable Brand Experience for Consumers

Packaging has always been an important element in marketing. Read more

Tags: Digital Advertising By Sol Gonzalez, on 28 July 2022

Value Proposition: Definition and Examples

As a brand, your customer value proposition is one of your most important assets. It is a statement aimed at convincing potential customers that they should make a purchase from you. It’s the “elevator pitch” that tells them who you are and why they ... Read more

Tags: Web Design & UX By Sol Gonzalez, on 26 April 2022

2022 Marketing Trends: Branding, Design, and User Experience

For your marketing strategy to be effective, you must be up to speed with the latest trends in the industry. In this article, we'll explain the 2022 marketing trends in branding, design, and user experience. Read more