Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more
Laia Cardona
Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.
Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.
Author articles
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In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more
Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more
Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more
SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more
Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more
A short-term sales strategy is one aimed at achieving immediate results, typically within a day to a month in the realm of marketing and sales. The actions taken by the sales team to sell in the short term (which we'll explore here) are specific acti... Read more
Inbound marketing is a commercial method that consists of attracting customers using content of value that will be of interest to the potential customer. Unlike outbound marketing, which uses more invasive and direct techniques, inbound marketing aim... Read more
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords. Read more