Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
In the competitive landscape of digital marketing, mastering customer acquisition is cruci...
Social CRM, or Social Customer Relationship Management, refers to the integration of socia...
A subdomain is a prefix added to your main domain name, creating a secondary part of your ...
At its core, data privacy refers to the rights and practices concerning the proper handlin...
SEO on TikTok encompasses all actions aimed at optimizing your content to make it more vis...
The sales pitch is the script that sales representatives have and use to engage with poten...
Supply side platform or SSPs are part of a programmatic advertising system that also invol...
Consent Mode V2 becomes mandatory with the introduction of the new Digital Markets Act, ai...
The single customer view is a record that stores data about each individual customer a com...
Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling ...
The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable pat...
Do you know that humans process an image up to 60,000 times faster than text? And that we ...
The newsletter is a key element within an email marketing strategy, as it allows you to co...
Out of Phone is TikTok's solution designed for brands advertising on the social platform t...
Parasite SEO is a web positioning strategy involving the creation and publication of brand...
Product-led sales is a sales approach where the product serves as the primary element for ...
Dynamic pricing is a digital marketing strategy that involves setting a flexible price con...
ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key ...
Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enabl...
Google Ads Data Manager is a Google advertising tool designed to measure the performance o...
Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, sp...
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inb...
Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbo...
Content syndication is a fascinating practice within a content marketing strategy. Surpris...
Digital advertising has expanded over the years to include many different formats, styles,...
This article contains sponsored links.
A one pager is a document designed to provide concise, clear, and direct information about...
A vanity URL, also known as a personalized URL, is a shortened and improved version of a w...
Year after year, we witness new and intriguing trends in digital marketing, a sector that ...
In the realm of searches, Google updates refer to modifications in Google's algorithm that...
MRP, which stands for material requirements planning, is a software that allows for the ma...
In today's digital marketplace, a compelling YouTube presence is indispensable for brands ...
Product-led growth (PLG) is a marketing and business strategy centered around making the p...
International inbound marketing is a methodology that involves attracting foreign users to...
Multivariate testing (or MVT) in marketing is a trial in which different versions of the s...
Marketing myopia is a condition where marketing strategies excessively focus on promoting ...
ChatGPT, the AI-driven chatbot specializing in dialogue, has emerged as a powerful marketi...
Both PPC (pay per click) and SEM (search engine marketing) are commonly used in online adv...
The generation, publication, and distribution of content have proven to be highly effectiv...
Influencers have become one of those resources that are always a top digital marketing tre...
The essence of inbound marketing lies in creating valuable content to engage and convert c...
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable ...
Encountering a hard bounce is quite common in an email marketing strategy. But what is it,...
SEO helps you to gain visibility online and increase your authority as a brand. However, i...
CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 5...
While much is said about the relationships companies establish with consumers or other bus...
The fields of psychology, specifically neuroscience, and marketing are closely intertwined...
Have you heard of the term topical authority? It often isn't as well-known as other elemen...
Every brand allocates a specific portion of its annual budget to advertising. It is essent...
A brand ambassador is an individual who embodies the corporate image of a company. This en...
Development and IT trends evolve annually, making it crucial for both companies and develo...
In today's business landscape, establishing an online sales channel is crucial for expandi...
Are you aiming to enhance your online sales in 2024 and break away from the usual routine?...
The trends in branding, design, and UX for 2024 reflect the evolution of new technologies ...
Native advertising is experiencing significant growth as users increasingly seek more orga...
Programmatic advertising revolutionized digital marketing upon its introduction, and years...
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape i...
Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consu...
Artificial Intelligence platforms are currently in high demand, particularly those related...
Marketing is a field that changes constantly, and what has worked in 2023 or made your bus...
Technology already permeates many parts of our lives, often giving us the feeling that we ...
Artificial Intelligence is not the future of video marketing, it is the present! The fact ...
Artificial intelligence is a tool that has arrived to simplify and expedite many repetitiv...
When we talk about HubSpot properties, we refer to the key information stored about custom...
A short-term sales strategy is one aimed at achieving immediate results, typically within ...
In the past year, your digital marketing strategy has likely evolved and adapted to new ma...
Moonshot thinking is an attitude towards life and a way of thinking that pushes individual...
Artificial Intelligence is trending, and in recent times, this technology has advanced sig...
Google Ads is introducing a new campaign format in response to evolving consumer behaviors...
Numerous brands have embraced influencer marketing as a strategy to boost brand awareness....
Is success and enjoyment at work important to you? What motivates you to perform at your b...
To design an effective inbound marketing strategy, it's helpful to gain inspiration from e...
Unlike inbound marketing, which relies on indirect methods to obtain customers, outbound m...
Product videos are a type of content widely used within video marketing strategies, especi...
A digital marketing consultant is a professional tasked with advising companies on enhanci...
Digital marketing offers endless possibilities when it comes to attracting attention for y...
Digital marketing tools are easily accessible and in many cases, even free of charge. Howe...
Social networks like TikTok and Facebook have long had their Ads Libraries, yet Google, un...
Many companies employ the SPIV program as a means to incentivize their sales and marketing...
Inbound marketing is a commercial method that consists of attracting customers using conte...
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP ...
80% of new leads never translate into sales. But, companies that excel at lead nurturing g...
Communication is the basis of all marketing. Think about it for a moment: in every campaig...
Netflix has become one of the largest sources of entertainment for consumers today and alt...
Data science is the process by which valuable information is extracted from raw data. It i...
To plan and execute an online advertising strategy, it is necessary to know the payment mo...
An attractive, optimized website is indispensable in any SEM or marketing strategy. In ord...
Two-way communication happens when the recipient and the sender of a message exchange role...
Unlike other social networks such as, for example, Instagram, TikTok automatically adds a ...
Addressable TV is a relatively new form of television advertising where advertisers are ab...
The marketing research process is a vital element of any marketing strategy, and involves ...
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users an...
Where would we be without free marketing tools and techniques? They make marketing more ac...
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming incre...
Are you running a SaaS company and looking to boost your results? Or perhaps you're consid...
In the digital era, social media platforms have become an integral part of our lives. Amon...
Artificial Intelligence has made significant advancements in recent years. Nowadays, predi...
Digital advertising is constantly evolving and integrating new technologies and formats an...
Buyer personas are an essential tool in any inbound marketing strategy. They help you unde...
Does getting a lot of traffic improve SEO positioning of websites on search engines? Many ...
In the ever-evolving landscape of digital marketing, staying ahead of the competition mean...
There are those who look at Artificial Intelligence with suspicion but the reality is that...
Sometimes digital marketing can feel a bit like fortune-telling. What is really going on i...
Brand architecture is something most companies don’t consider when discussing marketing. Y...
Did you know that you can use Artificial Intelligence on social networks like TikTok to he...
The ROI, or return on investment, of an ecommerce is one of the most important metrics to ...
In the fast-changing world of online media, being a YouTuber has become a real and often p...
In the competitive business world, converting leads into paying customers is more importan...
The conversion rate refers to the percentage of people who have visited your website and c...
Demand generation is a crucial process in any marketing strategy, as it involves capturing...
Landing pages for ecommerce are specific pages within a website designed to attract leads ...
In the world of marketing, there are different types of companies: those that develop an i...
In the world of data-driven marketing, businesses strive to connect with potential custome...
Green marketing is the development, marketing, and distribution of products designed to mi...
Surely in your SEO strategy, keywords cannot be missing, but have you ever considered sear...
The launch of ChatGPT has brought about many changes in businesses. These companies are no...
Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an...
In the fast-paced world of digital marketing, businesses must be prepared to handle sales ...
Artificial Intelligence is booming. More and more companies are opting for it including Go...
When you hear the term large language models, you might be quite sure what this means but ...
Artificial Intelligence is becoming a part of our lives, so we want to talk about how to a...
In the fast-paced world of digital marketing, staying ahead of the competition is crucial ...
Shopify is one of the most used platforms to create and manage ecommerce, as it has all th...
When a customer makes a purchase, they are influenced by both rational and emotional facto...
If you think that TikTok is the sole contender against Instagram, there's more to discover...
Thinking outside the box is key to making your business stand out in the fiercely competit...
At Google's annual event, Google Marketing Live (GML), it was clear that AI would be the m...
In the early days of social media, small accounts on platforms such as Instagram and YouTu...
Google’s response to ChatGPT, the artificial intelligence-powered chatbot by OpenAI, comes...
In today’s fast-paced digital marketing landscape, business owners must be able to stay ah...
In the digital world, having an effective online marketing strategy is more important than...
User generated content (UGC) is a great way for a brand to interact with its audience. Whi...
Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and sh...
User generated content refers to all unpaid, unsponsored content created by users that men...
UGC, or user generated content, is a digital marketing strategy that promotes the creation...
In advertising, tracking your campaigns' effectiveness is important for optimizing your ma...
Neuromarketing can give marketers important insights, like how ads influence a person's de...
Though not directly related to marketing, employee happiness in the workplace is a very im...
Should you create a push or pull strategy? This is an important decision in digital market...
Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed...
Attracting customers and then building long-term relationships with them is one of the bes...
Marketing is fundamental to growing a brand. It communicates the reasons why consumers sho...
Implementing marketing automation in your business will save your team time and allow you ...
Most people reject calls from unknown numbers, so cold calling is not the best way to gene...
Social networks serve as a platform for users to share content, convey values, and express...
In the world of SEO, staying ahead of the curve is essential for success. As search engine...
Push notifications are a valuable tool in marketing strategies when used effectively. They...
In the marketing and advertising world, there are a variety of approaches to messaging; so...
One great thing about email marketing is its versatility. It can be used to reach your aud...
In today's digital age, consumers increasingly demand convenience and flexibility when it ...
Although there are studies that say that the use of cell phones should be limited to two h...
Product marketing is an essential part of the success of a business. Unlike other marketin...
Social networks are an essential part of any company's marketing because they give you dir...
If you work in virtually any company, you know that switching between different applicatio...
The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses ...
Consumer needs are the driving force behind every purchase decision. When a person has a n...
In today's digital age, consumers are bombarded with marketing messages from all sides. It...
Whether you are a budding entrepreneur or an established business owner, conducting a PEST...
TikTok clarified that one of its main goals is to make collaboration between brands and cr...
More and more companies recognize the value of utilizing artificial intelligence in their ...
As an aspiring YouTuber or a seasoned digital marketing professional, you've likely asked ...
In marketing, it's not enough to know how many people are visiting your website; you also ...
Artificial intelligence and machine learning are revolutionizing the world of video market...
Kings League is a 7-a-side soccer competition that has become a global phenomenon. The 202...
One of the biggest challenges in digital marketing is the problem of attribution. With con...
In the ever-evolving world of digital marketing, one term remains constant: SEO. Whether i...
Do you aspire to understand your customers better and deliver precisely what they need? Lo...
If you’re involved in ecommerce, this article is for you! Imagine yourself browsing throug...
Twitch, owned by Amazon, has become one of the best platforms for streaming with millions ...
In data science and machine learning, time series forecasting is essential, especially whe...
Predicting churn rate is one of the essential applications of Data Science for startups. B...
Information is power and, in the world of digital marketing, data is the fuel that drives ...
Data science is a widely discussed term in marketing, but there is often some confusion re...
Did you know that your competitors are already using video in their content strategies? Ac...
With their popularity, visual appeal, and shareability, Reels are a surefire way to get no...
Seasonal marketing is a great example of how to take advantage of opportunities in a busin...
Maintaining satisfied and well-attended customers is one of the foundations of any company...
Generative artificial intelligence technology has been extensively discussed with prominen...
With 50% of people on Instagram following at least one business page and more than 1.5 bil...
Google Analytics is a free web analytics tool which can be used in digital marketing to me...
YouTube Studio is the tool provided by YouTube that allows you to manage your own channel....
Among the many marketing plans, the ones related to gaining consumer trust are some of the...
In order to improve the SEO positioning of your website, it is important that the content ...
A CRM (Customer Relationship Management) is software that helps companies manage and organ...
Within content marketing, there is a position that's key to successfully carrying out comm...
A demand side platform, or DSP, is a software that lets advertisers buy advertising with t...
There are many marketing metrics that let you know when a strategy is effective or not. On...
Programmatic advertising, also known as programmatic ad buying, involves using a platform ...
Marketing metrics provide quantifiable data that is very useful when it comes to evaluatin...
Adform is a platform that's widely used by brands who opt for programmatic advertising. It...
Every company desires its marketing efforts to resonate with the public and grab their att...
A CRM is an essential tool for the marketing and sales teams of any company. However, the ...
Customer relationship management (CRM) is a combination of practices, strategies, and tech...
For a long time, outbound marketing was the primary strategy used by companies to attract ...
The definition of the marketing mix is all the steps that a company takes in order to prom...
Without context, the most downloaded apps of 2023 so far may look a bit surprising. In pre...
Instagram, aside from being one of the most popular social networks and a platform that en...
The amount of web pages on the Internet is immense. In this context, Google must establish...
Digital analytics is fundamental in a digital marketing strategy and in any other area of ...