I will never tire of saying that one of the things that makes digital marketing so fascinating is that it never stops changing. And this change doesn’t only affect that tools and technologies we use, but the actual nature of our work as well. Which is exactly the case of the role of the Marketing Manager.
Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment.
Business' - large and small - are no longer questioning the criticality of investing in the digital field, particularly search engine marketing (SEM).
Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2.
For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that their team identifies itself with.
A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRMstrategy.
“Adapt or die” is pretty much any digital marketing expert’s motto, where changing and keeping up with the market is not optional. Here are 10 new social media tools that you can use to make your life easier by helping you curate content, launch and measure campaigns and connect with your audience.
Sometimes as digital marketers we can feel almost like fortune-tellers, trying to read the future of marketing from the bottom of a teacup. What is really going on in our consumers’ minds and what can we do to make them notice our brand?
Content Marketing is in a state of constant evolution, changing along with the consumer habits and preference and the trending of new technologies and tools. Despite that, its main goal remains the same: to attract traffic to your website and help your users down the conversion funnel, in order to convert them into customers.
Tags: Content Marketing
In the digital marketing world, the future is always right around the corner. We work in a fascinating industry that never stops moving and improving, giving us no choice but to stay up to date with all the latest technologies and trends. In that sense, I would like to talk today about the 5 decisive trends that will define the future of email marketing.
Tags: Email Marketing